Change the game.

While “Change the game” was the concept early on, it’s unlikely anyone involved with the project understood at the time just how radically the game would change as we played it. Applying its principle of inside-out design not just to its products, but to its workplace, adidas invited us in at the outset of this ground-up project to help drive the concept—a process made possible by our architecture and construction partners. 

The baseline goal on every project is to reflect the values and aspirations of the client, to create space that physically expresses the brand. Brand is more than graphics and wall installations, it’s the way users and visitors experience a place. The adidas aesthetic of artful utility finds full expression here. Everything is built for purpose with sport, authenticity and creativity at the core. 

Design Team: Studio O+A , LEVER

Photography: Garrett Rowland + Jeremy Bitterman

Location: Portland, Oregon

Size: 180,000 sf