Stay dipped. Stay fresh. 

Nike’s Digital Innovation Studio applies the gritty textures of urban authenticity—street art, pick-up hoops, rebel fashion—to premium space. This is a work environment that reprises the rough embrace of New York—demanding, but welcoming; raw, but smart; a community of disruptors, disrupting together.

Design Team: Studio O+A

Photography: Garrett Rowland

Location: Manhattan, New York

Size: 4,500 sf